About Me

Yenith Yenith LianTy –  UI / UX Designer
Biography

I grew up in Long Beach, spending most of my childhood making mud cookies with my sister or pretending I was a Kung Fu Master. Nothing, however, was greater than my favorite hobby – drawing. I was ambitious and therefore, developed multiple styles. These ranged from closet-work to both bedroom and bathroom walls (side note for the untrained wall-artist, not all walls are created equal). I also made sure that every available book in my home was decorated with some sort of picture, since pictures are better than words. My Mom was obviously a huge fan.

I began to experiment with computers around the age of seven and was shortly thereafter introduced to a series of Applied Technology programs which I took through high school. In these classes, I began to learn HTML & CSS and picked up the habit of taking apart every website I could get my hands on. I was hooked. I picked up Photoshop 3.0 at the age of 12, which lead to creating graphics for animations by Middle School, which lead to consulting and designing student websites in High School. In college, I studied Art to expose myself to different styles and artists. During this time I was able to hone and develop my sense of taste and upon graduating I immediately applied my skills to land a job as a photo editor. I filled my spare time honing my coding skills and learning to develop prototypes and wireframes. Once I felt competent, I bet that if I picked up as many intern and freelance positions as I could handle I would either develop a sharp skill set, find a real job, or if I got lucky and worked hard, both.

Wedding.com was located in a small office below someone’s home in Newport Beach when I began interning with them. To this day, I’ve never had a bet pay as quickly. My internship quickly turned into full-time employment, and the learning became more challenging. As the sole designer, it wasn’t long before I was developing apps and platforms for the company. I spent three years with Wedding.com before I sensed that I needed a greater challenge. I found my opportunity at Big Purple Dot where I currently design and develop a SAAS platform for the Real Estate industry. Here, I have been able to achieve the goal I entered the position with, to create work used by thousands of customers looking to manage their entire businesses from my platform.

Resume
Design professional with expertise in user-experience design for web-based applications and mobile devices. Very results oriented, and excel in meeting client and company objectives. Works well within a wide range of platforms, including SAAS apps, marketing, and interactive (responsive) websites.

Professional Experience

LEAD UI / UX DESIGNER, BIG PURPLE DOT; IRVINE, CA — APRIL 2014 – PRESENT

Lead designer for developing the visual aesthetic and client interaction strategy for the Big Purple Dot CRM’s mobile and desktop apps. Projects as lead include gathering requirements, conducting inquiry interviews and formal usability surveys, developing and streamlining research-oriented interactive design, developing wire-frame and visual designs, and collaborating with various parties including the engineering department, various product teams, and investors as they plan, develop, and release product.

CREATIVE MANAGER / UX DESIGNER, WEDDING.COM; NEWPORT BEACH, CA — SEPT. 2011 – FEB. 2014

Responsible for analyzing, identifying and driving continued site improvements to enhance all aspects of the customer experience in areas such as search, navigation, clarity of design. Conduct all necessary user-centered design activities and deliverables to include: user profiles, user interface requirements, task analysis, conceptual modeling, cognitive walkthroughs, information architecture, wireframes, prototypes, interaction design, heuristic evaluation, usability testing and other forms of usability studies.

Freelance Experience

UI DESIGNER, SUBBLIME; SANTA MONICA, CA — JAN. 2015 – APRIL 2015

Responsible for interaction and visual design for web, emails and mobile platform. Designed various emails templates to match the interaction of site. Developed and conducted heuristic evaluation of existing site, redesigned sections, and kick-started various new features based on wireframes from executive team.

UI / UX DESIGNER, GYMTROPOLIS; TULSA, OK — JULY 2014 – JANUARY 2015

Conducted a heuristic evaluation of entire site and worked closely with the founder of the company to develop solutions and recommendations based on their business needs and existing analytics data. I developed and delivered various iterations of the design, user flows, case scenarios and interactions. Once approved, I lead site design.

INTERACTION DESIGNER, GAMEPLAY NETWORK (BSPOT.COM); LOS ANGELES, CA — APRIL – MARCH

2014

Worked with the Creative Director and Product Manager to develop wireframes and interactions for online and mobile applications.

Education

University of California, Santa Cruz, CA — BA – History of Arts & Visual Culture 2004 – 2006

Long Beach City College, Long Beach, CA — AA in Graphics Design 2001 – 2004

Skills

Design: Photoshop, InDesign, Illustrator. Sketch 3. HTML + CSS. Responsive Design (Bootstrap). GIF Animations.

Prototype: Axure. Sketch 3.

Learning: JavaScript

Other: Google Analytics. Optimizely. SEO

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